Keeping Afloat

Being in business is difficult.

If you eventually take the plunge and set out on your own venture - which I strongly advise people to do - you will be relatively safe for a period of time. What I mean is that you have done your homework, your business plan is full to the brim and ready to go. You've done your budget and either have your savings at the ready, or you have agreed a loan amount. You have a plan, you have money, and off you go.

My advice for surviving? Simple. Watch your speed!

If you have come up with an idea that you think is good enough to bring to life, it's easy to get excited. As you find your feet - and make natural mistakes - make sure that the speed you're working at both suits you and (more importantly) is sustainable! Starting off too fast means you can drop the proverbial ball when you eventually do slow down. You can burn yourself out if you over work yourself. You can lose friends if you neglect them in favour of work, and often, those friends can be the best  word of mouth marketers you could find! Work hard, yes, but work sustainably - and accept good quality help when it's offered.

Getting into business is nerve wracking, but, the real test is staying in business!

Keep a level head, maintain a steady pace. You can do this.