We're all about honesty here at Éire Óg Tours H.Q. (that being the sitting room!) so I thought I'd let you know where the business stands today. This includes revealing my very biggest business problem, and more importantly, what I plan to DO about it.
Like many, many, many Irish businesses, our biggest problem is, (dun-dun-DUNNN), cash flow... there, I said it! This is what holds me back from expanding, from advertising, from researching the marketplace. It holds me back in every way possible.
But - it's not all bad either. If I was handed €10,000 euro tomorrow, what would I spend it on? Would I spend it in the right places? Being stuck to a strict budget means that every penny is important. If I make mistakes or an advertising campaign is unsuccessful, then I have to learn from that - and more importantly - NEVER MAKE THAT MISTAKE AGAIN! For now, I'm sticking to this impossibly small budget, because I know it won't last forever.
But I have to have a plan! At the moment, I'm busy applying for every fund, grant and business prize in Ireland. Many competitions, such as Bank of Ireland's Sponsor for a Day, are aimed at small businesses like mine. The PR value of being nominated alone is massive. So I'll keep applying. I'll keep being turned down. Ad I'll keep learning and tailoring my application for the next one that comes around. Like most other businesses, money is our biggest problem. So maybe that's a good thing. It could be a lot worse - and at least I know that my business is on par with everyone elses! :)
To quote Finding Nemo:
"Just keep swimming, Just keep swimming, Just keep swimming, swimming, swimming"
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